Chrome signals
Chrome data show how often a site is accessed in the Chrome browser overall, regardless of whether someone arrived via Google search or typed the URL directly.
01What it measures
Chrome data show how often a site is accessed in the Chrome browser overall, regardless of whether someone arrived via Google search or typed the URL directly. High direct visits show that users trust the site enough to navigate there without asking Google. The metric measures brand popularity and willingness to return.
02Derived from
The data are aggregated, anonymized browser usage data from Chrome: total views and unique visitors at site level, not page level.
03How it's measured
chromeInTotal is the total number of Chrome views of a site. uniqueChromeViews counts the unique viewers. Together they form a site-wide, topic-agnostic usage and popularity measure from browser data. [B fields, C weighting]
04Why it counts here
Trust is primary, because direct browser visits are a strong statement of trust: you go straight to the source without asking Google. Authority is indirect. There is no bearing on Expertise or Experience: Chrome data is topic-agnostic and measures brand recognition, not subject-matter competence.
05What to do about it
Page optimization alone cannot improve this metric. It arises from genuine brand recognition and return-visit habits. App usage, newsletters, browser bookmarks and direct visits strengthen the Chrome signal far more than any SEO work on individual pages.