Glue / Instant Glue

The counterpart to NavBoost for special Google elements like carousels, 'People also ask' boxes, or news features. Glue measures whether users interact with these elements — tapping a carousel, expanding an answer in a PAA box, or arriving at a page via a news feature. Instant Glue is the real-time variant for fast-moving events.

Hover and click interactions with SERP features (carousels, PAA boxes, news features) on Google search result pages.

Measures interactions with SERP features (hovers, clicks on carousel/PAA) rather than web clicks; Instant Glue = short-term real-time aggregation of the same signals. [B/C]

Works by the same logic as NavBoost: authority and trust are confirmed through lived demand. When users reach a page via SERP features and stay, it counts exactly like a regular web click.

Content should be prepared for Google feature inclusion: structured data (Schema.org), clear widgets, timely reports with news value. Appearing in carousels and PAA boxes and generating clicks there earns the same ranking signals as organic web clicks.