Glue / Instant Glue

Glue is the counterpart to NavBoost for special Google elements like carousels, 'People also ask' boxes, or news features. It measures whether users interact with these elements: tapping a carousel, expanding an answer in a PAA box, or arriving at a page via a news feature. Instant Glue is the real-time variant for fast-moving events.

The data are hover and click interactions with SERP features (carousels, PAA boxes, news features) on Google search result pages.

Glue measures how users interact with special elements of the search results page (SERP features): hovers and clicks on carousels and PAA boxes. It does not measure clicks on ordinary web results. Instant Glue is the short-term, real-time aggregation of the same signals. [B/C]

Glue follows the same logic as NavBoost: authority and trust are confirmed through lived demand. A user who reaches a page via SERP features and stays counts exactly like a user who clicks a regular web result.

Content should be prepared so that Google can include it in its features: structured data (Schema.org), clear widgets, timely reports with news value. Appearing in carousels and PAA boxes and generating clicks there earns the same ranking signals as organic web clicks.