QualityBoost-Demotions

A penalty system for concrete quality and navigation deficiencies: navDemotion penalizes poor page guidance (unclear navigation, misleading structure); anchorMismatch penalizes links where the link text doesn't match the destination (e.g. 'more info' instead of 'Germany rain radar'); serpDemotion is derived from negative user behavior in search results — users click, immediately bounce back, click on competitors.

Three separate deficiency signals: navigation problems on the page, inconsistency between link text and link destination, poor click behavior in search results.

navDemotion = a deduction for poor user guidance/navigation; anchorMismatch = anchor text does not match the target; serpDemotion = a deduction derived from SERP behavior. [B fields, C triggers]

Only Trust is primary — penalty deductions are trust bookkeeping: each of these signals shows that a page breaks its implicit promise (good navigation, honest links, relevant content).

For editorial and UX teams: internal links should concretely describe where they lead ('Germany rain radar' rather than 'click here'). Pages that are often clicked in search results and cause immediate bounces are actively penalized — regularly reviewing these pages is worthwhile.