QualityBoost-Demotions

Google deducts points for three concrete quality and navigation deficiencies. navDemotion penalizes poor page guidance, such as unclear navigation or misleading structure. anchorMismatch penalizes links whose link text does not match the destination, for example 'more info' instead of 'Germany rain radar'. serpDemotion comes from negative user behavior in search results: users click, bounce straight back and click on competitors.

Three separate deficiency signals: navigation problems on the page, a mismatch between link text and link destination, and poor click behavior in search results.

Three deduction fields. navDemotion = a deduction for poor user guidance/navigation. anchorMismatch = the link text does not match the target. serpDemotion = a deduction derived from behavior in the search results (SERP). [B fields, C triggers]

Only Trust is primary. The point deductions are trust bookkeeping: each signal shows that a page breaks its implicit promise of good navigation, honest links and relevant content.

For editorial and UX teams: internal links should describe concretely where they lead ('Germany rain radar' rather than 'click here'). Pages that are often clicked in search results but cause immediate bounces are actively penalized. It is worthwhile to review these pages regularly.