clutterScore / scamness / unauth.
Three quality deductions in one: clutterScore measures layout overload (too many ads, pop-ups, distracting elements that disrupt the information flow); scamness measures fraud proximity (patterns that resemble disreputable sites); unauthoritativeScore measures missing credibility (no author details, no recognizable institution behind the page).
01What it measures
Three quality deductions in one: clutterScore measures layout overload (too many ads, pop-ups, distracting elements that disrupt the information flow); scamness measures fraud proximity (patterns that resemble disreputable sites); unauthoritativeScore measures missing credibility (no author details, no recognizable institution behind the page).
02Derived from
Machine pattern recognition from layout, text and structural features of the page.
03How it's measured
clutterScore = a measure of layout overload/distraction; scamness = scam/fraud proximity; unauthoritativeScore = lack of authoritativeness. Higher values = a stronger trust deduction. [B fields, C scale]
04Why it counts here
Trust is primary — all three signals are direct trust violations. Authority is indirect because unauthoritativeScore has a connection to authority.
05What to do about it
Advertising and promotional elements should not interrupt the information flow — especially on pages where users need fast clarity. 'Answer first' as a principle: the relevant information appears at the top, not behind an ad banner. Visibly naming authors and expert sources strengthens the authoritativeness score.