clutterScore / scamness / unauth.
Three quality deductions in one: clutterScore measures layout overload (too many ads, pop-ups, distracting elements that disrupt the information flow); scamness measures fraud proximity (patterns that resemble disreputable sites); unauthoritativeScore measures missing credibility (no author details, no recognizable institution behind the page).
What it measures
Three quality deductions in one: clutterScore measures layout overload (too many ads, pop-ups, distracting elements that disrupt the information flow); scamness measures fraud proximity (patterns that resemble disreputable sites); unauthoritativeScore measures missing credibility (no author details, no recognizable institution behind the page).
Derived from
Machine pattern recognition from layout, text and structural features of the page.
Metric detail
clutterScore = a measure of layout overload/distraction; scamness = scam/fraud proximity; unauthoritativeScore = lack of authoritativeness. Higher values = a stronger trust deduction. [B fields, C scale]
Why this attribution
Trust is primary — all three signals are direct trust violations. Authority is indirect because unauthoritativeScore has a connection to authority.
Strategic consequence
Advertising and promotional elements should not interrupt the information flow — especially on pages where users need fast clarity. 'Answer first' as a principle: the relevant information appears at the top, not behind an ad banner. Visibly naming authors and expert sources strengthens the authoritativeness score.